Segment, GV, Accel & KPCB-backed analytics and data gathering tool just released Personas, a new way to automatically build personas based on common traits of your users.
As far as I know, up until now designers and researchers were building personas based on qualitative data (or their imagination). If Segment’s new feature works as advertised, this can be a great breakthrough for human centered product design (and yeah, design systems are boring).
segment.com/blog/put-your-custom
Put your customers first with Personas
The Twilio Segment team's latest thinking on all things data, product, marketing, and growth.