“I learned a lot about the cumulative value of attention to detail from Steve [Jobs], and about pushing the limits of a medium. I still think about his philosophy of not showing too much information at once and the value of simplicity in visual messaging.
[…] The happy Mac came from my love at 14 years old of those buttons with the smiley face. We had permission to be friendly. That was part of the brief. I love to make things friendly and humane—I find that so pleasurable.”