“There's also the issue of why they do this. At a base level, it is money. They want you to feel a positive association with their "brand" so that you will spend money with them.
They are hijacking your emotions. Nothing new here - the half-naked woman on a billboard trying to get you to buy car insurance, the catchy pop-song designed to make you pick one brand of cola over another, the ruggedly handsome man telling you how white your shirts can be…
But in the airline example, there is a sinister asymmetry. They know everything about you - and you know nothing about them.”
shkspr.mobi/blog/2018/06/persona
Personalisation is Asymmetric Psychological Warfare
Another privacy nightmare. An airline wants its cabin crew to know your birthday and favourite drinks order, to better personalise its service to you. My first instinct is to recoil in horror. It s…