“Fall in love with the problem…
…and not with the solution. This may sound like something repeating and cliche, but still, too many companies are missing this step. You should focus all your energy on the outcome and not on the output. The outcome is your focus. And usually, it comes as an inspiration from your customer. Trying to make their lives better on a daily basis is an outcome. But trying to give them a faster Internet speed is another output that can be matched by your competitors with almost no effort.”
uxplanet.org/product-vision-for-