“Understanding how much your customers actually use and depend on your product is the best indicator of happiness. Engaged customers are more likely to renew their contract — which helps to keep your retention numbers steady. They’re also more likely to tell others about their experience with your product, which improves top-line growth.”
techcrunch.com/2018/06/19/why-st
Why startups can’t afford to ignore customer retention
Venture-backed companies must walk the line between fast growth and efficient growth. Even as VCs value high-quality revenue, companies are still held to a minimum growth rate. To achieve sustainable growth, maximizing customer lifetime value is an important component and one that is often underestimated.