Uber CEO Dara Khosrowshahi: “No, no, no. We’re not gonna go vertical. Just like Amazon sells third-party goods, we are going to also offer third-party transportation services. So, we wanna kinda be the Amazon for transportation, and we want to offer the BART as an alternative. There’s a company called Masabi that is connecting Metro, etc., into a payment system. So we want you to be able to say, “Should I take the BART? Should I take a bike? Should I take an Uber?” All of it to be real-time information, all of it to be optimized for you, and all of it to be done with the push of a button.”
stratechery.com/2018/ubers-bundl
Uber’s Bundles
Uber had a good strategy, but its crisis meant Lyft had new life and the strategy was no longer workable. Now the company is pursuing something new, even though it is more complicated.
“All of the critical ways we define ourselves are being changed by our relationship to technology. To suggest that technology must be designed strictly around what people want is missing the central theme of our time: We crave experiences that are driven by technology. And from this, technology has become inseparable from who we are, and from any notion of what we want.”
www.fastcompany.com/90208681/the
The myth of human-centered design
The conventional interpretation of human-centered design wildly oversimplifies the relationship between people and technology. It’s time for a more nuanced approach, writes argodesign’s Mark Rolston.