Очень важное исследование McKinsey о ценности, которую приносит дизайн в компаниях. Консалтеры провели исследование и потрекали данные в течение пяти лет от 300 публичных компаний, и узнали, что дает фокус на дизайн (design led approach). В двух словах: существенно больше прибыли и возврата на акционера.
“We tracked the design practices of 300 publicly listed companies over a five-year period in multiple countries and industries. Their senior business and design leaders were interviewed or surveyed. Our team collected more than two million pieces of financial data and recorded more than 100,000 design actions.1 Advanced regression analysis uncovered the 12 actions showing the greatest correlation with improved financial performance and clustered these actions into four broad themes.”
“Top-quartile MDI [Design Led] scorers increased their revenues and total returns to shareholders (TRS) substantially faster than their industry counterparts did over a five-year period—32 percentage points higher revenue growth and 56 percentage points higher TRS growth for the period as a whole.”
www.mckinsey.com/business-functi
The business value of design
How do the best performers increase their revenues and shareholder returns at nearly twice the rate of their industry counterparts? The value of design comes from top management rigor, company-wide teamwork, rapid iteration, and relentless user-centricity.
То есть такие исследования время от времени появляются, но чтобы кто-то так плотно заресечил такое количество компаний, вижу впервые