InteractonDesign.org о Raymond Lowey, безумно плодовитом дизайнере и его подходе к дизайну продуктов, который он называл MAYA — "Most Advanced Yet Acceptable" — и о том, как думать о будущем, находясь все же в настоящем.

www.interaction-design.org/literature/article/design-for-the-future-but-balance-it-with-your-users-present

The MAYA Principle: Design for the Future, but Balance it with Your Users’ Present

Learn to design for the future, while balancing your design with your users’ present stage of skills and mindset. This is called the MAYA Principle and it’s the secret behind the industrial design of...