Дизайнер IDEO о 6 правилах, которые помогают дизайн-исследователям компании выявлять инсайты для создания продуктов, которые действительно нужны людям

www.ideou.com/blogs/inspiration/6-tips-from-ideo-designers-on-how-to-unlock-insightful-conversation

6 Tips from IDEO Designers on How to Unlock Insightful Conversation

Having recently joined IDEO, I was fascinated by the way design researchers can enter any situation, and instantly make people feel at ease. They can interview anyone, from wounded veterans to wedding planners, and encourage them to open up and share their unfiltered opinions. These genuine encounters are incredibly im