Executive-коуч предпринимателей и ИТ-лидеров, ICF PCC, ex-дизайн лид. После 15 лет в UX/продуктах делаю то, что дает энергию и драйв: - Адаптивность в эпоху AI: @ponchiknews - Интенсивы IFS: @talkauthentic - 1:1 коучинг: @whatsalt - Хоган: @turbohogan
Another behavior design hack: mute notification and use a devide that only allows a single modal view/task at all time. Like a phone — exactly the only kind of device Twitter’s CEO Jack Dorsey uses for work.
So far it’s a little too little, but it’s a first step to balance tech addictions and make tech companies a bit more responsible for addictive habit design.
“We know that our smartphones are making us unhappy. At its annual developer’s conference this week, Google revealed that 70% of its users actually want help balancing their digital lives. What’s not so clear is what the smartphone manufacturers of the world should do about it. After all, it’s in their business interests to make their phones as engaging–or addictive–as possible.
Yet at I/O, Google introduced a clever and aggressive response to its own habit-forming products. It’s a broad initiative called Digital Wellbeing that CEO Sundar Pichai says will ultimately affect every Google product. “It’s clear that technology can be a powerful force, but it’s equally clear that we can’t just be wide-eyed about [it],” said Pichai on stage at Google’s I/O conference. “We feel a deep sense of responsibility to get this right.”
Here is a good set of ideas from Tristan Harris (who actually kickstarted this whole google wellbeing thing) on how to move yourself to a driver seat when it comes to everyday technology use: humanetech.com/take-control/
Take Control of Your Social Media Use for Well-being
Social media competes for your attention and can hijack your behavior. Follow these steps to change how you use apps by setting goals and working with others.
Visiting Portland, Oregon, I stumbled upon a really vivid case of good design/service thinking. Zoom+care redefines healthcare for people in Portland and Seattle. Really thoughtful and smart
Designing for the world of post truth: Facebook is using subtle behavior design techniques to avoid being neither censoring nor appreciative of potentially fake news.
Facebook shrinks fake news after warnings backfire
Tell someone not to do something and sometimes they just want to do it more. That’s what happened when Facebook put red flags on debunked fake news. Users who wanted to believe the false stories had their fevers ignited and they actually shared the hoaxes more. That led Facebook to ditch the incendiary red flags in […]
Consensus, an annual blockchain technology summit is happening this week in NYC. A friend sent a video of bankers protesting against BitCoin on Wall Street.
Some banners read:
“Bitcoin ruined our business model”, “We opened all those accounts on accident”, “Free Jamie Dimon” — referring to a massive bank fraud scandal with Wells Fargo that’s been rolling out throughout past couple of years, and statements by a controversial CEO of JPMorgan Chase:
Consensus 2018 // Genesis Mining // Bankers against Bitcoin Protest
As you can probably tell, this protest is meant to be a joke. But this joke today is going to be the reality in the very near future.
This protest is representative of what will happen to those industries and companies that fail to understand times have changed.
Read more here: http://bankersagainstbitcoin.org/
#Consensus2018#GenesisMining#Bitcoin#Blockchain#Cryptocurrency
Segment, GV, Accel & KPCB-backed analytics and data gathering tool just released Personas, a new way to automatically build personas based on common traits of your users.
As far as I know, up until now designers and researchers were building personas based on qualitative data (or their imagination). If Segment’s new feature works as advertised, this can be a great breakthrough for human centered product design (and yeah, design systems are boring).
Following Google IO announcement last week, Ben Thomspon from Stratechery wrote a great long-read post about two tech philosophies: 1) tech as an amplifier of human ability to complete tasks - Microsoft, Apple, and 2) tech as a source of task completion whatsoever - Google, Facebook. Very intriguing observation:
“There is certainly an argument to be made that these two philosophies arise out of their historical context; it is no accident that Apple and Microsoft, the two “bicycle of the mind” companies, were founded only a year apart, and for decades had broadly similar business models: sure, Microsoft licensed software, while Apple sold software-differentiated hardware, but both were and are at their core personal computer companies and, by extension, platforms.
In a platform business model 3rd parties attract customers
Google and Facebook, on the other hand, are products of the Internet, and the Internet leads not to platforms but to aggregators. While platforms need 3rd parties to make them useful and build their moat through the creation of ecosystems, aggregators attract end users by virtue of their inherent usefulness and, over time, leave suppliers no choice but to follow the aggregators’ dictates if they wish to reach end users.
In the aggregator business model the aggregator owns customers and suppliers follow.”
Google and Facebook represent one philosophy, and Microsoft and Apple represent another; tech needs both, but ultimately platforms are more important than aggregators.
Figma (design tool on web that tries to disrupt another design tool on mac) has started a blog on design systems. “A resource for learning, creating and evangelizing design systems.” Reminds me of evangelizing usability 15-20 years ago - completely redundant, except for marketing purposes. Yet, the content collected is pretty good.
Doc Searls of Harvard on new EU regulation, GDPR (that thing every website is changing their privacy policy for) and its likely massive effect on what we call AdTech (tracking your activity without much of your consent to sell it to advertisers).
«The main problem: tracking people without their knowledge, approval or a court order is just flat-out wrong. The fact that it can be done is no excuse. Nor is the monstrous sum of money made by it.
[…]Adtech spies on people and violates their privacy. By design. Never mind that you and your browser or app are anonymized. The ads are still for your eyeballs, and correlations can be made.
[…] Adtech has caused the largest boycott in human history. By more than a year ago, 1.7+ billion human beings were already blocking ads online.
[…] When customers can operate both privately and independently, we’ll get far better markets than today’s ethically bankrupt advertising and marketing system could ever give us.»
In The Big Short, investor Michael Burry says “One hallmark of mania is the rapid rise in the incidence and complexity of fraud.” (Burry shorted the mania- and fraud-filled subprime mor…
«Think about the story you tell yourself about yourself. In all the lives you could be living, in all of the worlds you could simulate, how much did luck play a role in this one? Have you gotten more than your fair share? Have you had to deal with more struggles than most? I ask you this question because accepting luck as a primary determinant in your life is one of the most freeing ways to view the world. Why? Because when you realize the magnitude of happenstance and serendipity in your life, you can stop judging yourself on your outcomes and start focusing on your efforts. It’s the only thing you can control.
I know this because I have had far more luck than most. If I ran the world 1,000 times over, in less than a handful would I be where I am today. Most lower-middle class kids growing up with divorced parents don’t get the chance to get a full ride to a top university. And even fewer ever find their passion and get to do it everyday. However, I’ve always tried to work hard and that’s where I get my satisfaction.
So don’t let good luck put you on a pedestal, but don’t let bad luck knock you down either. Because for every Stephen King there is a Richard Bachman that never saw the light of day. Yes, some of us are born with more advantages than others and some of us are born with less, but you should never let that define how hard you try.»
You might find yourself in a moment in your career when you are thinking of what’s next. That’s an interesting twilight zone: you feel like you ready to give up old, but not sure what the new is. That’s where I found myself not so long ago.
Truth be told, career decisions are very personal - and I doubt all ‘one-size-fits-all-your-parachute-color’ approaches. However, I think there are great thought partners who can inspire and create some support. Here are some sources that can help frame and navigate your thinking.
2) Can Newport’s So Good They Can’t Ignore You is an amazing amazing book. Cal is a super nerdy Computer Science professor and MIT grad. He is also curious about productivity and decision making patterns that humans fall into. He introduces the idea of rarity and value as a part of career growth. When someone asks me about their professional development or jumping ships, that’s the first book I recommend. is.gd/69bItc
4) Algorithms to Live By: The Computer Science of Human Decisions is a great book to help you think more objectively about decisions (including career ones) that we humans make all the time, but which, frankly, computers tend to be better equipped to make. is.gd/Ap5keR
6) HackerNoon’s piece on becoming a product manager. Chances are, if yo work with very scalable matters (like technology) in any capacity, you’ll have to interact with product managers. You might even be in a role of one — knowingly or unknowingly. Here is a great article that can save you a lot of time (and money) navigating your work with or development of PM skills. hackernoon.com/forget-the-mba-heres-the-fastest-way-to-become-a-product-manager-b3a230a7c055
Our career path is how we spend our time, how we support our lifestyles, how we make our impact, and even sometimes how we define our identity. Let’s make sure we’re on the right track.
Alex Baldwin, designer at Simple Casual in SF compiled a short list of resources for effective behavior design:
"Behavior design gives us an organized and specific model to define and foster behavior change. This field is known academically as Captology (Computers as Persuasive Technology) and originates with Professor BJ Fogg's work with the Stanford Persuasive Tech lab."
1) Behavior First, Design Second | bokardo.com/archives/behavior-first-design-second/ | Why should behavior precede design? As designers, are we only amplifying existing human desires or modifying them?
2) Behavor Grid: 15 Types of Behavior Change | www.behaviorgrid.org |What are the different types of behavior change? Should you treat all types of behavior change the same?
3) Behavior Model | www.behaviormodel.org | If your behavior is abstract (ie. eat better), define a more precise behavior (ie. eat salad once a day).
4) Habit Design with BJ Fogg | www.youtube.com/watch?v=YQjLOyguXSQ | 40 min intro video from the guy who invented contemporary behavior change techniques
(via HackDesign)
Behavior First, Design Second
An Interface and Product Design blog by Joshua Porter
Notes from yesterday’s AIGA SF’s panel discussion on Voice Assistants, AI and the future of it all (“Lessons Learned: Designing for Voice Assistants") from the leading researchers, designers and product managers at Google, SoundHound and eBay.
Highlights:
+ Voice UIs are just another UIs. They’ve been with us for a long while. What changed is that they became self-learning,
context-aware, and interconntected with other UIs.
+ There is a possibility for voice UIs to facilitate quality conversations among people, as opposed to screens.
+ Talking to VUIs creates way more emotions in people compared to other UIs.
+ There is a potential for sexism due to natural bias of humans towards female voices. However, gender-neutral and robotic options seem to be even more confusing. Hint: you can change wake-word “Alexa" to “Computer" in your settings — that’s the first step.
+ It’s all about figuring out right contexts and being smart about continuing conversations.
How Google's Eerie Robot Phone Calls Hint at AI's Future
Google's new "Duplex" technology presents a significant tipping point for machine intelligence–powered virtual assistants.
«In the first demo, a woman calls a hair salon, where another woman answers the phone; the two go back and forth for approximately a minute before they figure out a time that works for a hair appointment. In the second demo, also about a minute, a man calls a restaurant to book a reservation; the woman on the receiving end has a heavy accent and isn't offering the best information, so the caller pivots to make a new request.
The big reveal was that neither of the voices who initiated the calls belonged to a human. They were bots, dispatched through Google Assistant and activated through a back-end system.»
“That’s where the final transformation comes in. How do you turn a few hundred thousand personality profiles into a few million? With a lot of computing power, and a massive matrix of possibilities. “Even though your sample size is 300,000 people, give or take, your feature set is like 100m across,” says Wylie. Every single Facebook “like” found in the data set becomes its own column in this enormous matrix. “Even if there is only one instance in the entire set, it’s still a feature.””
Cambridge Analytica: how did it turn clicks into votes?
Whistleblower Christopher Wylie explains the science behind Cambridge Analytica’s mission to transform surveys and Facebook data into a political messaging weapon
Амазон, как вы наверное знаете, попросил телеграм не использовать domain fronting и вообще закрывает эту функцию (вслед за гуглом). Сегодня отличную историю об их взаимодействии с Амазоном опубликовала команда Signal, все более чем очевидно - задача амазона и гугла в предоставлении сервисов, а не борьбе с блокировками. А domain fronting, конечно, не решение от блокирования сервисов, а просто отсрочка. signal.org/blog/looking-back-on-the-front/
Last week, we received the following email from Amazon:From: [redacted], [redacted] <[redacted]@amazon.com>Subject: Notification of potential account suspension regarding AWS Service TermsMoxie,Yesterday AWS became aware of your GitHub and Hacker News/ycombinator posts describing ho...
“Almost everything Zuckerberg and his colleagues announced today focused on bringing people together. Virtual reality? It’s about letting you play Boggle with your friends who live across the country. Messenger? A tool for business owners touch base with their customers. There’s even a new Facebook dating platform for, uh, sparking “connections.” “
Duolingo to Silicon Valley workers: Move to Pittsburgh, where you can actually afford a home
As the cost of living continues to rise in Silicon Valley, tech companies in other parts of the country are getting more aggressive in pitching workers to move to their cities for a better quality …
Не могу перестать смотреть кейноуты Gibson Biddle, в прошлом VP of Product Netflix (и ряда других продуктовых компаний). И вам очень рекомендую: www.gibsonbiddle.com/
Product Leadership Talks by Gibson Biddle
Learn more out about Gibson Biddle's product leadership talks for consumer tech startups.
Как дизайнеру выбрать работу по душе? Моя знакомая Erica Maede обнаружила себя среди кучи любопытных предложений на перегретом рынке в долине. Навигируя в этом ландшафте, Erica решила составить шаблон, который помог ей с выбором работы.
Сейчас Erica — VP of Design в компании Granular, одном из самых востребоанных продуктов на рынке AgTech, которая перепридумывает как фермеры используют технологии для упрощения своей работы, умного планирования ресурсов и увеличения показателей.
Once you get to the offer stage with a few companies, I recommend adding in a layer to your decision making that’s more subjective and emotional: #tweetsfromthefuture.
Pretend as if you had accepted the offer from each company by writing up a hypothetical “I’m starting a new job at…” post for Twitter, Facebook or LinkedIn. Then compare the language and sentiment of these posts to see if anything jumps out.»
Хинт: не прекращать читать новости, а читать с задержкой. Самое важное все равно просочится в поле зрения, а тревог будет меньше.
[…] After I’d done this for a while, it struck me that it’s essentially what I’d been doing for years with especially persistent personal worries: I’d make an entry in my calendar two or three weeks from today, and resolve not to fret about the matter till then. In almost every case, by the time the date rolled around, the issue seemed absurd. Everyone tells you to live in the moment – but there’s much to be said for putting the moment off for a few days.
Анонимайзеры и прокси - первый шаг к тору, биткоину и закладкам. Если рядового жителя СФ или НЙ спросить что это такое и как это настроить, то он в 99% случаев затруднятся ответить. А мы можем! Снова горжусь достижениями отечественного технического образования.
Недавно Сурков закончил свой опус о будущем державы словами Оксимирона (запрещен к показу на телеканале Дудя): «Тернии, тернии, бл.., когда уже звезды?». Однако более точной для этих дней будет другая цитата: «у кого-то к успеху есть ключ, но у кого-то есть лом и отмычка»
Сижу на Habit Summit 2018 (это тот, который Nir Eyal организует). Тут во всю обсуждают слона в комнате - а именно как фейсбук использует данные пользователей и что потом с ними делает.
Фейсбук недавно вызвали на ковер: вчера были слушания в сенате по поводу обязательств компании по хранению и обработке персональных данных. NYTimes сделал обзор того, что в этой области делает фейсбучек:
The sifting of users gets into personal — even confidential — matters. The company has allowed marketers to target users who may have an interest in various health issues, like the 110,000 Facebook users who were listed under the category “diagnosis with HIV or AIDS,” the 51,000 people listed under erectile dysfunction, and 460,000 users listed under “binge-eating disorder awareness,” according to 2015 data submitted as an exhibit in a lawsuit. Facebook says it has since removed those “targeting options” and does not create targeted ad audiences involving users’ medical conditions.
What You Don’t Know About How Facebook Uses Your Data (Published 2018)
Facebook tracks even nonusers as they surf the web, and House members grilled Mark Zuckerberg, Facebook’s chief executive, about the practice during his second day of hearings.
“We believe that Google should not be in the business of war,” says the letter, addressed to Sundar Pichai, the company’s chief executive. It asks that Google pull out of Project Maven, a Pentagon pilot program, and announce a policy that it will not “ever build warfare technology.”
Помните, несколько лет назад российский гарант говорил про Яндекс, что это проект с западным влиянием и вообще происки ЦРУ?
Тут примерно то же в Штатах происходит - Дональд Татьянович Трамп начал shitstorm / tweetstorm в сторону Безоса и Амазона (за то, что Джефф владеет The Washington Post и якобы лоббирует свои технологические интересы через СМИ). Капитализация Амазона мину $60M (5%), и все переживают, что Трамп понапишет еще новых законов, ограничивающих тек компании.
Amazon sank 5% on Monday after Trump renewed his attacks on the company on Twitter.
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All you need is a phone to run one of the world's largest social networks, apparently.
Just don’t quit entirely, okay?
Social media competes for your attention and can hijack your behavior. Follow these steps to change how you use apps by setting goals and working with others.
The Portland, Oregon-based company has a plan to redesign the “full stack” of medical services and health insurance.
Tell someone not to do something and sometimes they just want to do it more. That’s what happened when Facebook put red flags on debunked fake news. Users who wanted to believe the false stories had their fevers ignited and they actually shared the hoaxes more. That led Facebook to ditch the incendiary red flags in […]
In “Bad Blood,” John Carreyrou tells of the rise and incredible fall of Theranos, the biotech company that was going to revolutionize blood testing.
There’s a reason Big Tech knows us so much better than we think – each of us is far more normal than we realise
The Twilio Segment team's latest thinking on all things data, product, marketing, and growth.
Google and Facebook represent one philosophy, and Microsoft and Apple represent another; tech needs both, but ultimately platforms are more important than aggregators.
A Figma publication for design systems creators, designers, developers, and managers
In The Big Short, investor Michael Burry says “One hallmark of mania is the rapid rise in the incidence and complexity of fraud.” (Burry shorted the mania- and fraud-filled subprime mor…
Have you ever wondered why successful people continue to be successful? I address why those with early advantages are able to maintain them over time.
Our career path is how we spend our time, how we support our lifestyles, how we make our impact, and even sometimes how we define our identity. Let’s make sure we’re on the right track.
Google's new "Duplex" technology presents a significant tipping point for machine intelligence–powered virtual assistants.
Whistleblower Christopher Wylie explains the science behind Cambridge Analytica’s mission to transform surveys and Facebook data into a political messaging weapon
Last week, we received the following email from Amazon:From: [redacted], [redacted] <[redacted]@amazon.com>Subject: Notification of potential account suspension regarding AWS Service TermsMoxie,Yesterday AWS became aware of your GitHub and Hacker News/ycombinator posts describing ho...
Oculus Go, Facebook for dating, and a suite of new features for Instagram and WhatsApp.
How integrating mindfulness techniques will help you become a stronger designer and a more engaged team member.
As the cost of living continues to rise in Silicon Valley, tech companies in other parts of the country are getting more aggressive in pitching workers to move to their cities for a better quality …
How I determined what mattered most + rated opportunities in my recent job search.
There’s a trick to staying calm but well-informed: take your time catching up with the news
Facebook tracks even nonusers as they surf the web, and House members grilled Mark Zuckerberg, Facebook’s chief executive, about the practice during his second day of hearings.
Thousands of employees have signed a letter calling on their C.E.O. to pull out of a project that could be used to improve drone strike targeting.
Amazon sank 5% on Monday after Trump renewed his attacks on the company on Twitter.