ponchiknews (Alexey Ivanov), July 30, 2018
Meet Telegram Passport – a unified authorization method for services that require personal identification. telegram.org/blog/passport


ponchiknews @ telegram,
Executive-коуч предпринимателей и ИТ-лидеров, ICF PCC, ex-дизайн лид. После 15 лет в UX/продуктах делаю то, что дает энергию и драйв:
- Адаптивность в эпоху AI: @ponchiknews
- Интенсивы IFS: @talkauthentic
- 1:1 коучинг: @whatsalt
- Хоган: @turbohogan
ponchiknews (Alexey Ivanov), July 30, 2018
Meet Telegram Passport – a unified authorization method for services that require personal identification. telegram.org/blog/passport

ponchiknews (Alexey Ivanov), July 29, 2018
“In his 2001 book Rational Ritual, the academic Michael Suk-Young Chwe argued that advertising solves what economists call a “co-ordination problem”. It helps us to see the world as others see it, and adapt our behaviour accordingly. If I know that a particular beer brand is associated with “quality” in the eyes of most people in the bar, then I will find it easier to drink it in public, regardless of my own personal preference, presuming I even have one. That wouldn’t be the case if I didn’t know that those people have seen the same ads as me. Being able to solve a problem like that is highly valuable for a brand, which is one reason why the cost of Super Bowl TV advertising has risen so steeply in the era of the internet: a 30-second commercial in 2018 cost about $5m, up from $1m in 1995. Messages can be microtargeted, but meaning has to be mass-produced.”
www.newstatesman.com/science-tec
The death of Don Draper
Advertising, once a creative industry, is now a data-driven business reliant on algorithms. The implications are deeply sinister – not only for the consumer but for democracy itself.
ponchiknews (Alexey Ivanov), July 28, 2018
“There’s three job opportunities coming in the future,” says Avi Goldfarb, coauthor of Prediction Machines: The Simple Economics of Artificial Intelligence. He divides them up into people who build artificial intelligence, people who tell the machines what to do and determine what to do with their output, and, finally, celebrities. This last category comprises actors, sports players, artists, writers, and other such luminaries surrounding the entertainment industry.”
www.fastcompany.com/40585503/how
How to prepare your kids for jobs that don’t exist yet
Artificial Intelligence will rule the jobs of the future, so learning how to work with it will be key. But the skills needed might not be what you expect.
ponchiknews (Alexey Ivanov), July 28, 2018
“Understanding how much your customers actually use and depend on your product is the best indicator of happiness. Engaged customers are more likely to renew their contract — which helps to keep your retention numbers steady. They’re also more likely to tell others about their experience with your product, which improves top-line growth.”
techcrunch.com/2018/06/19/why-st
Why startups can’t afford to ignore customer retention
Venture-backed companies must walk the line between fast growth and efficient growth. Even as VCs value high-quality revenue, companies are still held to a minimum growth rate. To achieve sustainable growth, maximizing customer lifetime value is an important component and one that is often underestimated.
ponchiknews (Alexey Ivanov), July 27, 2018
R. G. B.
Elad: I’d love to talk a little bit about getting the next product in the product cycle. How do you start iterating and how do you come up with your v2 or your new product area? And how do you think about percent investment in core adjacent versus completely new areas? Google had a 70-20-10 framework. Do you think frameworks like that work?
Marc: I don’t really like the numeric version of the answer because it’s kind of what big, dumb companies do. They say, well, we invest R& D as a percentage. But anybody who’s actually worked in R& D knows it’s not really a question of money. It’s not really a question of percentage of spend. It’s who’s doing it. What I’ve always found is this: give me a great product picker and a great architect, and I’ll give you a great product. But if I don’t have a great product manager, a great product originator—it used to be called a product picker—and I don’t have a great architect, I’m not going to get a great product.
a16z.com/2018/07/20/after-produc
Where to Go After Product-Market Fit: An Interview with Marc Andreessen - Andreessen Horowitz
Editor’s note: This interview with Marc Andreessen was edited and condensed for clarity from the original conversation, and appears in The High Growth Handbook on scaling companies from 10 to 10,000 by Elad Gil. The full content has been reprinted …
ponchiknews (Alexey Ivanov), June 29, 2018
“Fall in love with the problem…
…and not with the solution. This may sound like something repeating and cliche, but still, too many companies are missing this step. You should focus all your energy on the outcome and not on the output. The outcome is your focus. And usually, it comes as an inspiration from your customer. Trying to make their lives better on a daily basis is an outcome. But trying to give them a faster Internet speed is another output that can be matched by your competitors with almost no effort.”
uxplanet.org/product-vision-for-
ponchiknews (Alexey Ivanov), June 27, 2018
“91 percent of potentially recyclable plastic in the U.S. ended up in landfills – or worse, in the oceans. Europe does a little better, with only 70 percent getting tossed.
Why such terrible rates? Partly because some changes that were supposed to make recycling simpler ended up making it almost impossible.
University of Georgia engineering professor Jenna Jambeck said that indeed, part of the reason China is now refusing to process American and European plastic is that so many people tossed waste into the wrong bin, resulting in a contaminated mix difficult or impossible to recycle.”
www.bloomberg.com/view/articles/
The Recycling Game Is Rigged Against You
Even if you put everything into the right blue bins, a lot of plastics will end up in landfills and the ocean. Consumers can't solve this problem.
ponchiknews (Alexey Ivanov), June 27, 2018
«The researchers find that, contrary to popular thinking, the best entrepreneurs tend to be middle-aged. Among the very fastest-growing new tech companies, the average founder was 45 at the time of founding. Furthermore, a given 50-year-old entrepreneur is nearly twice as likely to have a runaway success as a 30-year-old.» / via @addmeto
insight.kellogg.northwestern.edu
How Old Are Successful Tech Entrepreneurs?
A definitive new study dispels the myth of the Silicon Valley wunderkind.
ponchiknews (Alexey Ivanov), June 24, 2018
Many startups focus all their energy on growing as rapidly as possible. By contrast, Slack focused on growing steadily. Each time the company received new feedback on Slack, they would not only address or implement changes based on that feedback, but they also invited more large teams to try the product. This iterative approach to development helped Tiny Speck build a solid product based on how people were actually using it and progressively expand its userbase.
producthabits.com/how-slack-beca
How Slack Became a $16 Billion Business by Making Work Less Boring
Slack isn't just the fastest-growing SaaS startup in history. It also accomplished the seemingly impossible in just five short years: Slack made work fun.
ponchiknews (Alexey Ivanov), June 22, 2018
“There's also the issue of why they do this. At a base level, it is money. They want you to feel a positive association with their "brand" so that you will spend money with them.
They are hijacking your emotions. Nothing new here - the half-naked woman on a billboard trying to get you to buy car insurance, the catchy pop-song designed to make you pick one brand of cola over another, the ruggedly handsome man telling you how white your shirts can be…
But in the airline example, there is a sinister asymmetry. They know everything about you - and you know nothing about them.”
shkspr.mobi/blog/2018/06/persona
Personalisation is Asymmetric Psychological Warfare
Another privacy nightmare. An airline wants its cabin crew to know your birthday and favourite drinks order, to better personalise its service to you. My first instinct is to recoil in horror. It s…
ponchiknews (Alexey Ivanov), June 20, 2018
“Ultimately, the new study finds limited support for the idea that being able to delay gratification leads to better outcomes. Instead, it suggests that the capacity to hold out for a second marshmallow is shaped in large part by a child’s social and economic background—and, in turn, that that background, not the ability to delay gratification, is what’s behind kids’ long-term success.”
www.theatlantic.com/family/archi
Why Rich Kids Are So Good at the Marshmallow Test
Affluence—not willpower—seems to be what’s behind some kids’ capacity to delay gratification.
ponchiknews (Alexey Ivanov), June 14, 2018
R. G. B.
from Пусть будет™
Самое лучше что сейчас происходит в так называемой уберизации это простые самокаты. Лучший тред на эту тему от Andrew Chen, GP в a16z — twitter.com/andrewchen/status/10
1/ The scooter startups are way more important than you think, or in emoji-speak: 🛴+📱=🤖🚗🚁. Let me explain.
ponchiknews (Alexey Ivanov), June 13, 2018
“Mr. Griffin looked at the flow of digital tokens going in and out of Bitfinex and identified several distinct patterns that suggest that someone or some people at the exchange successfully worked to push up prices when they sagged at other exchanges. To do that, the person or people used a secondary virtual currency, known as Tether, which was created and sold by the owners of Bitfinex, to buy up those other cryptocurrencies.”
www.nytimes.com/2018/06/13/techn
Bitcoin’s Price Was Artificially Inflated, Fueling Skyrocketing Value, Researchers Say (Published 2018)
A University of Texas team found evidence that a cryptocurrency boom may have been largely due to manipulation.
ponchiknews (Alexey Ivanov), June 12, 2018
“We are a small company in one of the toughest and most competitive industries on Earth, where just staying alive, let alone growing, is a form of victory (Tesla and Ford remain the only American car companies who haven’t gone bankrupt). Yet, despite our tiny size, Tesla has already played a major role in moving the auto industry towards sustainable electric transport and moving the energy industry towards sustainable power generation and storage. We must continue to drive that forward for the good of the world. — Elon”
[…]
“A source familiar with the matter said that Tesla grew its workforce by over 10% this year alone so it is technically only setting them back in terms of the size of the workforce by a few months.
At the end of 2015, Tesla had just over 14,000 employees. As of March 2018, Tesla reported over 37,000 employees.”
electrek.co/2018/06/12/tesla-lay
Tesla is laying off about 9% of its workforce as it restructures the company
Last month, Tesla CEO Elon Musk announced a vague plan to flatten management and restructure the company in order to achieve profitability during the second half of the year. Following the announcement, Electrek has now learned of a round of layoffs currently ongoing at Tesla, which could see as much as 9% of the workforce […]
ponchiknews (Alexey Ivanov), June 12, 2018
“I was just not sure what a ‘feature’ looked like … so I was thumbing through a symbol dictionary and I came across this symbol (⌘). In the back of the book, it said it was for an ‘interesting feature’ at Swedish campgrounds. I thought it was maybe a little abstract, but it worked.
[…] Years later I went to Sweden … it was awesome to be on the ride form the airport and to see the Command key all over the place!
[…] The thing is I always thought it was maybe a little too abstract. It went against my general notion of that things should have some meaning because then there’s a little visual mnemonic to help you remember what it is. Then a few years ago, someone emailed me from Scandinavia and said ‘You know it really isn’t abstract, it’s a castle seen from above and those are the turrets’. I thought it was wonderful that after all these years it really is something concrete!”


ponchiknews (Alexey Ivanov), June 12, 2018
“I learned a lot about the cumulative value of attention to detail from Steve [Jobs], and about pushing the limits of a medium. I still think about his philosophy of not showing too much information at once and the value of simplicity in visual messaging.
[…] The happy Mac came from my love at 14 years old of those buttons with the smiley face. We had permission to be friendly. That was part of the brief. I love to make things friendly and humane—I find that so pleasurable.”
milanote.com/the-work/the-story-
Milanote - the tool for organizing creative projects
Milanote is an easy-to-use tool to organize your ideas and projects into visual boards. Add notes, images, links and files, organize them visually and share them with your team.


ponchiknews (Alexey Ivanov), June 11, 2018
“Interestingly, scooters and their closely-related cousin, e-bikes, may give Uber a second chance to get this right. Absent two-sided network effects, the potential moats for, well, self-riding scooters and e-bikes are relatively weak: proprietary technology is likely to provide short-lived advantages at best, and Bird and Lime have plenty of access to capital. Both are experimenting with “charging-sharing”, wherein they pay people to charge the scooters in their homes, but both augment that with their own contractors to both charge vehicles and move them to areas with high demand.
What remains under-appreciated is habit: your typical tech first-adopter may have no problem checking multiple apps to catch a quick ride, but I suspect most riders would prefer to use the same app they already have on their phone. To that end, there is certainly a strong impetus for Bird and Lime to spread to new cities, simply to get that first-app-installed advantage, but this is where Uber has the biggest advantage of all: the millions of people who already have the Uber app.
To that end, I thought Uber’s acquisition of Jump Bikes was a good idea, and scooters should be next (an acquisition of Bird or Lime may already be too pricey, but Jump has a strong technical team that should be able to get an Uber-equivalent out the door soon). The Uber app already handles multiple kinds of rides; it is a small step to handling multiple kinds of transportation — a smaller step then installing yet another app.”
stratechery.com/2018/the-scooter
The Scooter Economy
Scooters are everywhere, and the use case is amazing. What is not so clear, though, is how scooter companies can build strong businesses, which means consumers are the real winners.
ponchiknews (Alexey Ivanov), June 08, 2018
“In “Bullshit Jobs” (Simon & Schuster), David Graeber, an anthropologist now at the London School of Economics, seeks a diagnosis and epidemiology for what he calls the “useless jobs that no one wants to talk about.” He thinks these jobs are everywhere. By all the evidence, they are. His book, which has the virtue of being both clever and charismatic, follows a much circulated essay that he wrote, in 2013, to call out such occupations. Some, he thought, were structurally extraneous: if all lobbyists or corporate lawyers on the planet disappeared en masse, not even their clients would miss them. Others were pointless in opaque ways. Soon after the essay appeared, in a small journal, readers translated it into a dozen languages, and hundreds of people, Graeber reports, contributed their own stories of work within the bullshit sphere.”
www.newyorker.com/books/under-re
The Bullshit-Job Boom
For more and more people, work appears to serve no purpose. Is there any good left in the grind?
ponchiknews (Alexey Ivanov), June 07, 2018
While Facebook gets smashed for its privacy practices, Google is working hard on making sure it doesn’t get in trouble for how it uses (and plans to use) its machine learning algorithms. Fascinating read on the direction of the company: blog.google/topics/ai/ai-princip
AI at Google: our principles
ponchiknews (Alexey Ivanov), June 04, 2018
“The observer effect is real in the workplace, and you can affect the outcome of any project as a manager simply by inserting yourself. Often, a manager will take their team into a room and say, “Here’s what we need to do,” or “Here’s what I’ve been thinking,” or “Here’s one way we can think about this…” as they start sketching on a whiteboard. They’re trying to add value. We always want to add value. But if you’re in any position of authority and you do this, you’ve just limited the number of outcomes and your path to success pretty dramatically.
Instead, if you simply outline the problem and what success looks like — let’s say it’s increasing revenue by 100% — all paths to success are still possible, including those you haven’t thought of yourself. It’s very likely that someone on your team will think of a better solution, but as soon as you say what you think, everyone gets a whole lot less creative.
I used to make this mistake a lot when I was a junior manager. I would give my team ideas to get them started, and as soon as I thought they were headed toward failure or a dead end, I’d stop them and say something to turn them around. It seemed like it was in everyone’s best interests to avoid the wrong solution, but a mentor of mine told me that my team would never get better if I didn’t let them learn from failure.”
firstround.com/review/the-princi
The Principles of Quantum Team Management
Instagram Head of Engineering James Everingham walks us through a different approach to management, drawing on science and machine-building.
ponchiknews (Alexey Ivanov), June 04, 2018
More behavior design built in into OS, this time from Apple:
“In iOS 12, we’re offering our users detailed information and tools to help them better understand and control the time they spend with apps and websites, how often they pick up their iPhone or iPad during the day and how they receive notifications”
iOS 12 introduces new features to reduce interruptions and manage Screen Time
Apple today announced new tools built-in to iOS 12 to help customers take control of the time they spend interacting with their iOS devices.
ponchiknews (Alexey Ivanov), June 04, 2018
Tldr: everything is wrong
jacquesmattheij.com/what-is-wron
ponchiknews (Alexey Ivanov), June 02, 2018
What’s the education going to be like in the next 15-30 years?
GEF Report
ponchiknews (Alexey Ivanov), June 01, 2018
ponchiknews (Alexey Ivanov), June 01, 2018
A few wonderful examples and stories around ‘Dark Patterns’ in design (e.g. behavior change design that hijacks people’s habit not to necesserily add value to their lives): mobilejazz.com/blog/dark-pattern
Dark Patterns in Design
When I was at university, I took courses in subjects that didn’t seem related to design, which was my intended occupation. I enrolled in literature, philosophy, history and maths just to name a...
ponchiknews (Alexey Ivanov), May 31, 2018
Apple bites back
www.nytimes.com/2018/05/31/techn
Telegram App Says Apple Is Blocking Updates Over Dispute With Russia
The allegation undercuts the importance Apple has placed on privacy and encrypted communication, and highlights the gatekeeper role the company plays with its App Store.
ponchiknews (Alexey Ivanov), May 31, 2018
For most US cities, it’s cheaper now to use Uber than to own a car. It’s just a matter of years until OWNING a car becomes obsolete, same as it happened with the notion of owning music or video.
techcrunch.com/2018/05/30/heres-
Here’s where it’s cheaper to take an Uber than to own a car
Ride-sharing companies have long touted the cost benefits of their platforms. Well, depending on the city, it can be cheaper on a weekly basis to take an UberX or UberPOOL than it is to own a personal car, according to Kleiner Perkins Caufield Byers partner Mary Meeker’s 2018 annual internet trends report. In four of […]
ponchiknews (Alexey Ivanov), May 30, 2018
Starting at Directly tomorrow as a sr product designer. Love, service and lots of AI
Стартап дня
Сегодняшний #стартапдня Directly – далеко не первый, кто заменяет классический "департамент поддержки пользователей" в корпорациях, но точно такой модели я раньше не видел. Основная задача клиента стартапа – уволить сотрудников колцентра и сохранить качество обслуживания. Конкуренты и здравый смысл предлагают два решения проблемы.
Некоторые максимально усложняют путь пользователя до живого человека: сначала прочти FAQ, потом задай вопрос боту, потом задай его второй раз другими словами и только теперь открывается волшебная кнопочка "связаться со специалистом". Выглядит издевательством, но в целом работает – вопросы у клиентов похожие, 90% находят ответ автоматически. Другой путь – экономия на зарплате. Компании нанимают людей в Бангладеш или берут аутсорсеров, которые получают почасовую оплату схожую со штатными сотрудниками, но не требуют оплаты больничных и расходов на офис.
Directly объединяет оба подхода. Для корпорации-клиента стартап нанимает сеть внештатных "экспертов", способных ответить на вопрос типа "что делать, если не пришел код в SMS". И, кроме того, софт записывает ответы из диалогов и переиспользует лучшие без участия человека. В итоге, когда пользователь что-то спрашивает, он с высокой вероятностью получает ответ из базы знаний, и отправляется к аутсорсеру, только если остался недовольным автоматикой. Эксперт отвлекается на работу и прямо с пляжа зарабатывает за минуту пару долларов. Стандартный робот экономит 90%, аутсорс 50%, Directly убирает 95% расходов, PROFIT!
Единорогом на такой модели стартап, конечно, не станет, все слишком повторяемо, но он уже нашел дюжину крупных клиентов масштабом вплоть до Samsung, и добился нескольких десятков миллионов долларов годовой выручки. В последнем раунде Directly получил 20 миллионов долларов инвестиций.
ponchiknews (Alexey Ivanov), May 29, 2018
High school teacher created a simple Physics course with stunning javascript simulations. That’s the physics I wish I had in school. landgreen.github.io/physics/inde
Explorable Physics
Interactive notes for algebra-based physics with explorable explanations.
ponchiknews (Alexey Ivanov), May 26, 2018
Another behavior design hack: mute notification and use a devide that only allows a single modal view/task at all time. Like a phone — exactly the only kind of device Twitter’s CEO Jack Dorsey uses for work.
mashable.com/2018/05/24/twitter-
Jack Dorsey, Twitter CEO, says he doesn't have a laptop. At all.
All you need is a phone to run one of the world's largest social networks, apparently.